Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Kia wants an answer.—
rapper, manager, drug trafficker, mother, father, girlfriend, engaging, brutal, gritty, brooklyn, n.y., nightclub, recording studio, stage, warehouse, mansion, street life, rap music, drug trade, theft, aspirations, pursuit, rivalry, temptation, 2000s
Turn It Up is a hip-hop downer that makes the high-risk high-life of contempo gangstas seem glumly routine.
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