An all-talk tackle salesman (Rock Hudson) is forced by a PR woman (Paula Prentiss) to fish in a tournament.
fiancée, salesman, friend, publicist, fisherman, boss, madcap, lighthearted, amusing, endearing, san francisco, department store, outdoors, lake, deception, competition, fishing, unlikely allies, love triangle, love, transformation, discovery, quest, 1960s
Matters are helped along somewhat by an attractive and spirited cast, but not enough to keep the film consistently amusing.
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