Two smart marketing people, Mike Frye (Fred MacMurray) and Deborah Patterson (Dorothy McGuire), resurrect some old movies starring cowboy "Smoky" Callaway (Howard Keel) and put them on television. The movies are a big hit and the star is in demand. Unfortunately, no one can find him. When look-a-like "Stretch" Barnes (also Howard Keel) sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.—Daniel Bubbeo
marketing, impersonation, film studio, dual role, double cross, charity, satire, title spoken by character, liquor, missing person, television show, cowboy, kiss, modern western, chase, fistfight, opening action scene, los angeles california, hollywood california, colosseum
Cute. Sam Gable was the best.
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